Kevin McCoy
Troy, Tennessee • (913) 206-0757 • kckmccoy@gmail.com
LinkedIn: linkedin.com/in/kckmccoy
Downloadable PDF
Professional Summary
Creative and results-driven Marketing Manager with 15+ years of experience spanning nonprofit, SaaS, and media industries. Proven expertise in brand management, digital marketing, and multi-channel content creation, with a strong foundation in design, video production, and web development. Skilled at translating strategy into compelling campaigns that drive engagement and impact. Passionate about mentoring others and using creative storytelling to support mission-driven organizations.
Core Skills
- Brand Management & Marketing Strategy
- Creative Direction & Design (Digital + Print)
- Website Management (WordPress, Kentico, Blackbaud, Salsa, Vortal)
- Email Marketing & HTML Development
- Video Production & Editing (Live + Studio/Green Screen)
- UX/UI & Front-End Development (HTML5, CSS3, Bootstrap)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
- Campaign Development (Digital Ads, Social, Email, Web)
- Project Management & Cross-Functional Collaboration
- Team Leadership, Coaching & Mentorship
Professional Experience
Creative Design Specialist / Marketing/ Philanthropy & Engagement
Great Plains SPCA — Merriam, KS | Jul 2018 – Present
- Design and produced marketing materials including websites, print ads, billboards, and event assets
- Build and manage CMS-driven websites and email campaigns
- Create visual content and storytelling assets to support fundraising and outreach initiatives
- Support brand consistency across all marketing channels
Marketing Manager
Great Plains SPCA — Merriam, KS | Aug 2022 – Aug 2023
- Lead marketing strategy and brand management for a nonprofit animal welfare organization
- Oversee creative direction across digital, print, web, and campaign assets
- Develop and execute integrated campaigns to drive donations, adoptions, and community engagement
- Manage website content, email marketing, and digital platforms to ensure consistent messaging
- Mentor team members and contribute to a collaborative, mission-driven culture
Marketing Team | Product UXD / Brand Management
Stackify — Jul 2016 – Feb 2018
- Contributed to brand and product experience strategy for a SaaS company
- Designed UX/UI elements to improve product engagement and user experience
- Supported marketing campaigns across digital channels including web, email, social, and paid media
- Assisted in building and managing marketing technology stack (HubSpot, WordPress, Hootsuite)
- Collaborated with influencers, customers, and internal teams to enhance brand visibility
UX Design Manager
VinSolutions — Mission, KS | Sep 2015 – Jul 2016
- Led and mentored a team of UX designers, fostering growth and accountability
- Managed resource allocation and project prioritization for large-scale client work
- Established processes and improved team workflows
- Collaborated cross-functionally to deliver user-focused product improvements
Front-End Web Designer II
VinSolutions — Jun 2013 – Sep 2015
- Designed and developed responsive websites using HTML, CSS, and jQuery
- Created wireframes and translated designs into pixel-perfect web experiences
- Ensured accessibility, usability, and cross-browser compatibility
- Partnered with UX teams to enhance user experience and functionality
Web Developer / Graphic Designer
Entercom Kansas City — Mission, KS | May 2007 – Jun 2013
- Managed and maintained 8 radio station websites using CMS platforms and front-end technologies
- Designed and developed HTML email campaigns for large listener databases
- Produced multimedia content including video, graphics, and photography for marketing campaigns
- Led creative execution for promotions including billboards, posters, and on-site event materials
- Filmed, edited, and directed video content including green screen productions
Promotions Assistant / Producer / Engineer
Entercom Kansas City — Dec 2003 – May 2007
- Supported live events, promotions, and remote broadcasts across multiple stations
- Produced and edited audio content using professional sound equipment
- Engaged audiences on-air and at live events
Education
Bachelor of Arts in Mass Communication
MidAmerica Nazarene University
- Program Director, KMNU Radio
- MNU TV2 & Trailblazer Sports Reporter
Technical Tools
Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Audition)
Final Cut Pro, Motion
WordPress, HubSpot, Hootsuite
Microsoft Office Suite
HTML5, CSS3, Bootstrap, Foundation, Skeleton
Basic JavaScript & jQuery
Additional Strengths
- Strong creative problem-solving (“MacGyver-style” execution)
- Experienced in live event production and DSLR photography/videography
- Passion for mentorship, team development, and mission-driven work